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    • Slide 3
    Back to Overview Open Innovation

    Biodegradable solutions for personal care products

    The quest for biodegradable, sustainable personal care products

    We at the BASF Care Creations place great importance on sustainable sourcing, green products and a healthy ecosystem. Over past decades, our portfolio has consistently become more natural each year. At the same time, we consider it our responsibility to go even further. CO2 emissions as well as products and substances that do not break down in nature are major concerns to us and the public, as is reflected by the ongoing discussion about micro-plastics and Fridays for Future movement. The personal care market needs solutions that are absolutely sustainable and biodegradable, yet deliver the same performance as conventional products.


    The challenges we face

    Biodegradable rheology control: Currently the most widespread rheology modifiers are the non-biodegradable carbomers, a class of polyacrylate. These provide a pleasant sensory profile on the skin, and have been the benchmark for years in terms of thickening performance without a slimy or tacky skinfeel. They are used to make shampoo or conditioner flow like honey. How can we achieve similar performance with a different technology or product that ensures biodegradability?

    Biodegradable film-forming: Film-forming agents are often used in hair-styling products. They are the ingredient that sticks to the hair surface, causing multiple hairs to adhere to each other and enabling great styling that lasts all day. Biodegradable solutions are currently very rare, with a global market share of 1%. What sustainable solutions or products could provide similar performance to those in use today?

    Biodegradable conditioning: BASF offers a range of nature-based polyquaternium derivates to serve this need. These products enable easy hair-combing and detangling. What other solutions might add to this portfolio?

    We would love to join forces with you, whether your idea matches exactly the product segments mention above or fits to personal care in a different way.

    Our future portfolio

    All ideas and products are to be assessed according to the following criteria:

    • A natural carbon content of at least 51% conforming to ISO 16128, indicating that it is bio-based.
    • Full biodegradability.
    • Sustainable sourcing, as assessed via established sourcing criteria.
    • A natural INCI is desired. No CLP classification and a low water footprint regarding aquatic ecotox are favorable.
    • Should you be unsure about any of these aspects in relation to your idea, product or technology, we will be glad to answer your questions and help you find solutions.

    Let's jointly shape a sustainable future for personal care. Submit your proposals now!

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