Claim support
At the heart of BASF’s strength as a chemical industry leader is our expertise in science and dedication to sound scientific processes. BASF’s Care Creations® leverages these qualities to deliver ingredients with verifiable properties based on science excellence – and we are committed to backing each performance claim with full support for our customers.
That means we can give you detailed results from standard testing and innovative methods to reliably demonstrate product benefits.
Exemplary Test Methods
Bending Stiffness (BS)
The Bending Stiffness describes the stiffness of styling formulations using a force value [ cN ]. Maximum force at breakage of standard hair strands is measured.
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Curl Retention
The Curl Retention value describes the humidity resistance of styling formulations using a percentage scale. Hold of standard hair curls is evaluated after 5h and 24h.
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Anti-Hair Breakage Test
The amount of broken hair fibres and fibres with split ends can be determined quantitatively.
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Tensile Strength
The physical strength of hair fibres is measured by determining the forces required to elongate and break them.
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DSC
DSC measures the denaturation (break-down) temperature of human hair proteins, which is a precise indicator of hair damage.
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Pillow Talk
Trained panelists match the skin feel with different textile surfaces of pillows after applying a skin care formulation on the volar forearm.
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Claims
Below you will find a selection of different formulations with verified claims that apply either to the entire formulation or to certain ingredients contained.