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    What’s new


    One generation. Three stories. Our solutions.
    We supports you in meeting the needs, wishes and aspirations with today’s – and tomorrow’s – successful personal care products.

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    What’s new

    Hydagen® Aquaporin

    Booster of cellular water channels
    Our clinical studies prove that Hydagen® Aquaporin boosts the moisturizing capacity of glycerin, for an instant and 24 hours hydration.

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    What’s new

    All about sun

    UV rays and the Secret Communication Channel
    Sun protection also plays a role in the animal world. Naturally. Birds, for example, use their plumage to protect themselves from dangerous UV rays. But, and this is fascinating: They can see UV light and use it to communicate with their conspecifics.

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    What’s new


    Color cosmetics meet skincare benefits
    Skincare and beauty are a holistic topic, especially for female consumers. It’s not just about good looks, but also personal confidence and empowerment. Makeup is increasingly linked to skincare. We offer many possibilities, to answer consumer makeup needs.
    BASF’s Care Creations®, the crossover beauty solution provider.

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    What’s new

    All about sun

    Leading sun care innovation 360° — for solutions that people want
    Our microsite is dedicated to sun protection. You can find everything worth knowing about sun and useful tips on how to stay safe in the sun. It explores UV filters, skin types, the light spectrum and solar radiation in more detail.

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    What’s new

    Sunscreen Simulator

    The Digital Lab makes work easier for formulators
    "The Sunscreen Simulator is the industry standard for calculating SPF," says Marcel Schnyder, Head of Global Technical Center for Sun Care at BASF. The digital lab with cost-effective in silico testings and immediate live calculations to check photostability as well as UVA-protection indices and SPF.

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    What’s new

    Actives Product Finder

    Actives for Skin & Hair Care
    by Beauty Creations – another Care Creations® product group inspired by Life







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    • Europe

      BASF Personal Care and Nutrition GmbH
      CM1, Rheinpromenade 1
      40789 Monheim

      Phone: +49 2173 4995 0
      Fax: +49 2173 4995 500
    • North America

      BASF Corporation
      100 Park Avenue,
      Florham Park, NJ 07932

      Phone US and Canada: +1 800 962 7831
      Mexico: +1 800 723 3000 | +1 800 552 4288
      Fax: +1 973 245 6764
    • South America

      BASF S.A. Brazil
      04538-132 Sao Paulo

      Phone: +55 11 3043 2284
      Fax: +55 11 3043 2255
    • Asia Pacific

      BASF East Asia Regional Headquarters Ltd.
      A-EMA/U, 45/F, Jardine House,
      1 Connaught Place
      Central, Hong Kong

      Phone: +852 2731 0190
      Fax: +852 2731 5639

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